Marketing Basics Book

information for Educators
KnowThis: Marketing Basics Book

KnowThis: Marketing Basics is ideal as a textbook for an entry-level marketing course or as a supplemental reference for a more advanced class. This book covers the same ground as far more expense textbooks while also offering new information not covered in other books. Additionally:

* This book takes a contemporary view of marketing including covering numerous new developments and how these affect marketing, such as social networks, digital signage, intellectual property, RSS feed advertising, controlled word-of-mouth promotion, neuron-research, virtual worlds, and much, much more.
* Extensive material is presented focusing on real-world examples most of which students will find to be still current and directly accessible via links on the book's support website.
* With KnowThis.com as the book's support website educators are directing their students to a high-quality resource that has served the marketing community since 1998.
* While the book contains over 100 real-world examples, educators will find even more examples in KnowThis.com's weekly updated listing of Marketing Stories. These selective chosen stories are arranged by topic area and notices of weekly updates are available via RSS feed.
* In addition to current Marketing Stories, KnowThis.com has a database of thousands more stories dating back to 2004. While we cannot guarantee that all are accessible, many in fact can be located with a simple click. This database could prove quite valuable as a research resource for students and instructors.

Additional Materials

For instructors who have adopt the book additional support materials are available. These include:

* PowerPoint Slides - Slides are available in PowerPoint versions 2003 and 2007. The 2003 slides are mostly text with images while the 2007 slides are mostly graphics with images. The graphics in the 2007 version are created using the PowerPoint SmartArt feature.
* Instructor Blog - As an added benefit, educators adopting KnowThis: Marketing Basics are given their own blog area within the KnowThis.com website. The blog allows instructors to post information and also allows for comments from students. Each blog will be assigned its own unique URL and all comments are moderated (i.e., approved) by the instructor prior to public posting. The blog will contain RSS feeds so students can be automatically notified when new postings are made.


For information on obtaining exam or desk copies see KnowThis Media website at:

www.KnowThisMedia.com
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